Being nice is not basic, it is a choice. Especially on the days when it is not easy. We believe respect, patience and kindness compound over time, just like good work. It shapes how we collaborate, how we solve and how we grow together. Turns out, being nice is still one of the smartest things we can do.

We’re in a fluid world, where we don’t know what technologies we’ll be using next, or what type of projects we’ll be doing. Design of Time is an ongoing experiment and you’re part of it. Embrace the unexpected. If life gives you lemons, launch an amazing lemon-based digital platform.

Ask for help. If you’re stuck or frustrated, then asking for help is a sign of strength. The next day it could be you offering help. If people look like they’re overloaded, step up. Whether we fail or succeed, we do it together.

As creative thinkers and doers, we have the power to change the world, one pixel at a time. With that power comes great responsibility. Let’s use our creative magic to create meaningful work that solves problems and improves lives.

Great ideas can come from anywhere. So don’t keep your thoughts trapped inside your head. Share them and see where they lead. Even more importantly, listen to the people around you – whether it’s a client, colleague or cab driver. The idea is out there, waiting to be spotted. Stay alert.

Talent wins games, but teamwork wins championships. Michael Jordan said that, and he knew something about winning. When you talk or present, remember “I” didn’t do it, “we” did. Design of Time is here to win the problem-solving championship (that should really be a thing).

Truth is not always comfortable, but it is always useful. We say what needs to be said, with care and with respect. Because clarity helps everyone move forward faster. When the intent is right, honesty does not break things, it builds them stronger.

You may be the developer, producer, designer or someone else within the company. But we’re all doing the same job: problem-solving. So don’t let your job title limit your job. If you feel like you’re stepping outside your role, go for it. If you’re waiting for permission, don’t. And if it’s still not working, proceed to the next step.