Type:
E-commerce Experience
Client:
Twenty One
Deliverables:
Design, Development, UI, UX
Twenty One was one of our earliest projects, built at a time when we were
exploring how minimal design and culture-driven brands come together in a
digital space. As a contemporary streetwear label, the goal was to create
an experience that feels effortless, sharp and aligned with the brand’s
identity.
Instead of over-designing, we focused on restraint. The idea was to let the
products and the attitude of the brand take the lead, while the interface
stays clean, minimal and unobtrusive.
We designed a simple and structured commerce experience that allows users
to browse, explore and interact without friction. Every element is kept
intentional, removing noise and keeping the journey direct.
The interface reflects the nature of streetwear itself bold in presence,
minimal in execution. Subtle interactions add just enough movement to keep
the experience engaging without breaking its simplicity.
Even years later, the project remains close to us a reminder of how
clarity, restraint and strong identity can come together to create a
timeless digital experience.